The #hashtag is an ambitious typographical sign. Relegated until now to a little-known function on our telephones, it’s time to shine has arrived. When Twitter appeared on scene, hashtags were primarily functional — a way of categorizing tweets by topic so that members of the Twittersphere could follow conversations of interest.
But now, they are way more than that. Hashtags are now one of the most important tools when it comes to promoting, measuring, and taking part in events, and organizers know it very well.
Here are the steps to using a hashtag for your event, and benefitting from the huge media exposure this can give you on social networks.
Choose your hashtag
There are four traits a successful event hashtag should have:
- Easy to remember and write: keep it as simple and short as possible.
- Relevant: for engaging other users that have no idea of what your event is about.
- Short: try to take up as little of the 140 twitter characters as possible
- Unique: it should be something that will only be used by the people at your event
We have more helpful insights on our blog for creating an Event Listings
Our Top 3 are
- How to use a hashtag for your event
- Six tips for writing an effective event description
- 10 Steps to writing the perfect event listing