Selling tickets starts with getting your event in front of the right audience. This article covers the marketing strategies and tools available to help you promote your ticketed events and drive sales.

For a broader overview, see Marketing and Integrations.

The Evvnt Calendar Network

Events listed on an Evvnt-powered ticketing site can be promoted through the Evvnt calendar network — a system of local event calendars hosted by publishers and media partners. This puts your event in front of audiences who are actively browsing for things to do in their area. Ask your site partner about calendar promotion options for your events.

Boost and Premium Options

The platform offers options to boost your event for additional visibility on the ticketing site and across the calendar network. Premium event upgrades provide enhanced placement and promotional features. These are paid options — contact your site partner or Evvnt representative for details and pricing.

Providing Tickets to Sponsors

If your event has sponsors who need complimentary tickets, you can process comp orders through the admin interface or set up hidden ticket codes for sponsor access. See Orders and Processing for how to process manual orders, and Promo Codes and Discounts for hidden ticket options.

Optimizing Your Event Page for Search

A well-written event description improves your visibility in search engine results. Use clear, descriptive language that includes the type of event, the location, and key details that someone might search for. Avoid jargon or overly creative titles that don't communicate what the event actually is.