Referral codes let you track which partners, campaigns, or channels are driving ticket sales. Add a unique code to any event URL and the system tracks visits and purchases made through that link.
Creating a Referral Link
Add a ref parameter to your event URL:
https://ticketingsite.com/events/event-url?ref=YOUR_CODE
Referral Code Requirements
- Format: Letters, numbers, hyphens, and underscores only
-
Case sensitivity: Codes are NOT case-sensitive (
PARTNER123=partner123) - Length: No restrictions
Use names that are easy to identify later, like EmailCampaign-Spring or Partner-WXYZ.
Using Referral Codes with UTM Parameters
You can add UTM parameters to your referral links alongside the ref code. The referral report tracks the ref code — UTM data is picked up by external analytics tools like Google Analytics 4 or Meta Pixel, which you can connect to your account. Learn how to add a tracking ID to your account.
?ref=PARTNER123&utm_source=email&utm_campaign=spring_launch ?ref=PARTNER123&utm_source=facebook&utm_campaign=spring_launch
All orders would credit PARTNER123 in your referral report, while UTM data tracks which channel drove each visit.
Viewing Your Report
From your event dashboard, find the Engagement card and click Referral Codes. Only codes with at least one visit will appear.
Understanding the Report
- Visits: Times your event page was viewed using this code
- Tickets Sold: Purchases made by visitors who used this code
- Total Revenue: Dollar amount generated from those purchases
How Tracking Works
When someone clicks your referral link, the code stays active for 30 minutes. Any tickets purchased in that window are credited to that code. If they click a second referral link during the same session, the first code still gets credit.
Need Help?
Submit a request for support with any questions about referral tracking.