Referral codes let you track which partners, campaigns, or channels are driving ticket sales. Add a unique code to any event URL and the system will track and report visits and purchases made through that link.

Creating a Referral Link

Add a ref parameter to your event URL:

https://ticketingsite.com/events/event-url?ref=YOUR_CODE

Referral Code Requirements

• Format: Letters, numbers, hyphens, and underscores only
• Case sensitivity: Codes are NOT case-sensitive (PARTNER123 = partner123)
• Length: No restrictions

Use names that are easy to identify later, like EmailCampaign-Spring or Partner-WXYZ.

You don't need to register or pre-enter referral codes in the system

A referral code will appear in your event after someone visits your event page using a URL that contains a ref parameter. The system is here to capture and report whatever value is in that parameter and starts tracking it.

Using Referral Codes with UTM Parameters

You can add UTM parameters to your referral links alongside the ref code. The referral report tracks the ref code — UTM data is picked up by external analytics tools like Google Analytics 4 or Meta Pixel, which you can connect to your account. Learn how to add a tracking ID to your account.

?ref=PARTNER123&utm_source=email&utm_campaign=spring_launch
?ref=PARTNER123&utm_source=facebook&utm_campaign=spring_launch

All orders would credit PARTNER123 in your referral report, while UTM data tracks which channel drove each visit.

Viewing Your Report

From your event dashboard, find the Engagement card and click Referral Codes. Only codes with at least one visit will appear.

There may be codes you didn't personally create that will show up in your report. For example, if a partner, affiliate, or another organization shares a link to your event with their own ref value attached, that code will appear in your report once a visitor clicks through. The code is tied to the visit, not to anything configured on your end.

Understanding the Report

• Visits: Times your event page was viewed using this code
• Tickets Sold: Purchases made by visitors who used this code
• Total Revenue: Dollar amount generated from those purchases

How Tracking Works

When someone clicks your referral link, the code stays active for 30 minutes. Any tickets purchased in that window are credited to that code. If they click a second referral link during the same session, the first code still gets credit.

Frequently Asked Questions

Why don't my test clicks show up in the report right away?

There may be a smalldelay between when a link is clicked and when it appears in your report. Most often the clicks will show up immediately, but unexpected delays can cause anywhere from a few minutes to up to about an hour before a new click may be visible.

I tested a link and it never showed up. Could something prevent tracking?

Click tracking depends on the visitor's browser, device, and network all allowing it. A click may not register if the site visitor:

• has an ad blocker or privacy extension installed
• is on a network or device with tracking protection enabled (common on corporate networks and some mobile browsers)
• is using a browser configured to block third-party scripts.

Not all individual clicks are guaranteed to be captured. The report is most useful for the broader pattern of visits and ticket sales, not for always confirming every single click.

An unfamiliar code is showing in my report. How do I find out what link it came from?

There isn't a way to trace a ref value back to its original link location. Unfamiliar codes can come from other campaigns. For example, a partner or affiliate may add their own tracking systematically to an event listing site that republished your event. It is common practice for systems to add a ref= parameter to a URL when a "Share" option is used. This may add unneeded data to your report, but there is nothing malicious or concerning when you see unfamiliar referral codes in our system.

Can I filter the report to only show codes I created?

No. The report shows every ref value the system detects on visits to your event page, including codes added by outside sources that had any traffic. Sorting by Views or Tickets Sold is the quickest way to surface the codes that matter since your own campaigns will typically rise to the top.

What's the easiest way to create a lot of referral links at once?

Use a spreadsheet with the CONCATENATE formula (or the & operator) to build links in bulk. Put your event URL in one column, your codes in another, and combine them by using this formula in the third column:

=CONCATENATE(A2, "?ref=", B2)

In this example, A2 is the event URL and B2 is the code.