Promotional tools help you drive ticket sales, reward loyal customers, and create exclusive access to your events. This article covers promo codes, early access codes, quantity discounts, and how to handle comp and sponsor tickets. For a broader overview, see Tickets, Pricing, and Promos.

For a broader overview, see Tickets, Pricing, and Promos.

Promo Codes

Promo codes give buyers a discount when they enter a code at checkout. Codes are not case-sensitive, can be used across all your events or restricted to specific events or tickets, and can be configured to expire automatically.

Creating a Promo Code

Go to the Promote tab in the main navigation and open the Promo Codes card. Click Add a Promo Code (or the + button) to start.

You'll first choose a Promo Type:

• All events — the code applies to every event in your organization
• Restrict to specific events — pick which events the code is valid for
• Restrict to specific tickets — pick exact ticket types within events

Then configure the details: a name (for your reference), the actual code buyers will type, a discount type, the amount, and start/end dates. Leave the end date blank for a code that never expires.

Discount Types

A promo code can apply one of three discount types:

• Percent off — for example, 20% off each ticket
• Dollar off — a fixed amount off each ticket
• Comp — the ticket is free and ticket fees are waived

Discounts apply per ticket, not per order.

To allow buyers to combine this code with another promo code, check Can be combined with other promo codes.

Usage Limits and Constraints

Constraints let you cap how a promo code can be used:

• Total Tickets — the maximum number of discounted tickets across all customers. Once the limit is reached, the code stops working. Leave blank for unlimited use.
• Total Tickets Per Customer — the maximum number of tickets that can receive the discount in a single order. If the limit is 2 and a buyer has 4 in their cart, only 2 are discounted. A buyer using the same email address can't return and redeem the code again on a separate order.

Floor plan caveat: these constraints don't apply to general admission sections on events with a floor plan. Use them only for reserved seating on floor plan events.

Fees on Discounted Tickets

Fees behave differently depending on the discount type:

• Comp codes waive all fees — the ticket is fully free.
• Percent or dollar discounts still incur fees, calculated on the original ticket price. Even a 100% percent-off code (which makes the ticket $0) will still assess fees, because only a comp code removes them.

If you want a free ticket with no fees at all, use a comp code rather than a 100% discount.

Reporting on Promo Code Use

Each redemption is recorded with the discount type, the code name, and the dollar amount discounted. This information appears in the Orders, Ticket Detail, and Transaction reports for the event.

Current Limitations

The system does not currently support limiting a promo code to a specific user, or generating individual unique promo codes in bulk for a list of users.

Early Access Codes

Early access codes let select buyers purchase tickets before the public on-sale date. They're useful for presales, VIP access, or rewarding email subscribers and loyal customers.

Buyers are only prompted to enter an early access code when no tickets have gone on sale yet. Once any ticket is publicly on sale, the code prompt disappears.

Setting Up an Early Access Code

Go to the event's Edit page and click Show Advanced Settings at the bottom. Open the Early Access Code card, enter the code text, and select which ticket types the code unlocks. Save when finished.

Tickets tied to the code must have Sell Online turned on, or the code won't be able to surface them at checkout.

Important: early access codes are case-sensitive. (This is different from promo codes, which are not.) If a buyer types the code with the wrong capitalization, it won't work.

Removing an Early Access Code

To deactivate an early access code, edit the Early Access Code card, uncheck all the ticket options, and save the section.

Quantity Discounts

Quantity discounts apply automatically when a buyer purchases a minimum number of tickets in a single order. Use them to encourage group purchases — for example, a per-ticket discount when someone buys 10 or more.

Setting Up a Quantity Discount

Go to the event's Edit page and click Show Advanced Settings at the bottom. Open the Quantity Discounts card and click + to start a new discount.

Configure these fields:

• Name — for your reference
• Sell Online — leave on for the discount to apply to public purchases; turn off to make it a back-office–only discount
• Valid From / Valid To — the active window for the discount
• Minimum tickets — the buyer must add at least this many to trigger the discount; you can also set an optional maximum
• Tickets and Discount Price — click Add Ticket to choose which ticket types the discount applies to, then enter the discount price for each

Important — what "Discount Price" actually means: the value you enter is the new per-ticket price, not the amount taken off. If your regular ticket is $50 and you want $10 off, enter $40, not $10.

How Buyers See the Discount

For general admission tickets, the discounted price is shown directly in the quantity dropdown at checkout, so buyers can see what they'll pay at each quantity threshold.

Can I Create a BOGO (Buy One, Get One) Offer?

Not as a dedicated feature, but two workarounds get close:

• Use a promo code for 50% off, with a Total Tickets Per Customer limit. This effectively halves a set number of tickets but won't enforce buying in pairs.
• Use a quantity discount on 2 or more tickets. This applies the discount once a buyer reaches 2, but the discount also applies at 3, 5, or any other quantity above the minimum — it can't be restricted to even numbers only.

Gift Cards

Gift Cards provide a credit that can be used to pay for tickets sold through the organization where the gift card was created. Codes are not tied to a buyer's email, so they're transferrable from one customer to another. You can offer standard gift cards in set amounts on your ticketing site, or sell a custom-amount gift card on demand from the admin.

Where Customers Buy Gift Cards

Once a gift card is created and activated, a Gift Cards link appears at the top of your event and organization pages. Customers click that link to view available denominations and purchase one.

Creating a Standard Gift Card

1. Open the Promote tab in the main navigation and click Gift Cards
2. Click Add a Gift Card (or the + button)
3. Fill in the fields:
   • Name — what the customer sees when purchasing
   • Gift Card Cost — what the customer pays, and the credit value they receive
   • Valid From / Until — the date range during which the card can be used toward ticket purchases
4. Click Save Gift Card to return to the gift card list
5. Use the toggle next to the gift card to activate it for sale on your organization page. The three-dot menu provides additional options.

Selling a Custom Gift Card from the Admin

When a customer wants a gift card in an amount you don't offer as a standard denomination, your team can sell one on demand through the admin:

1. Click Add Order
2. Continue to checkout as guest
3. Select the Gift Card option
4. Enter the sale amount, credit value, and any other details, then click Add to Cart
5. Proceed to the payment screen and enter the customer's name and email
6. Enter payment information and process the order

After successful payment, the customer is automatically emailed the gift card details.