Overview
Tickets are the core of your event. This article covers how tickets are structured in the Evvnt system, how to create and configure them, and how fees work. For information on promo codes, floor plans, and special features, see the other articles in Tickets, Pricing, and Promos.
How Tickets Are Structured
Tickets are organized by Ticket Category. Each category represents a type of ticket — for example, "General Admission," "VIP," or "Student." Within each category, you can create one or more price levels to offer tiered pricing. A common setup is an early bird price that automatically transitions to a regular price on a set date.
When you create a category, you'll choose whether it's General Admission or Reserved. General Admission categories use a quantity you set directly. Reserved categories — used with seated venues — pull their quantity from the seats assigned to that category in the floor plan editor, so you don't set a number on the category itself.
A note on category names: the category name does not appear to buyers during checkout, but it does print on the physical ticket. Choose names that make sense to a ticket holder at the door, not just to your team.
Creating a Ticket Category
To create tickets for your event:
- Navigate to your event and open the Tickets section
- Click Add Ticket Category
- Enter a name, price, and quantity available
- Set the sales start and sales end times to control when the ticket is available for purchase
- Save the category
Once saved, the ticket is available for purchase based on your sales window settings.
Ticket Settings and Options
Each ticket category has several configurable options:
- Price levels — add tiered pricing within a single category, each with its own price, quantity, and availability window. For example, set Tier 1 with a Sales End of January 31, then Tier 2 with a Sales Start of February 1. Tier 2 takes over automatically when Tier 1 ends — buyers always see the currently active price.
- Sales start and end times — control exactly when each ticket type goes on sale and when sales close
- Quantity limits — set how many tickets a single buyer can purchase in one order
- Ticket description — add details about what's included with a particular ticket type
- Free tickets — set the price to zero for complimentary or RSVP-style events
Hidden Tickets
Hidden tickets are tickets that exist in your event but are not available for purchase online. They're reserved for your staff to sell through the admin pages or the Mobile Box Office app — useful for higher-priced door tickets, comp allocations, or special pricing your team applies in person.
To hide a ticket from the online checkout, turn off the Sell Online toggle when creating or editing the ticket. The ticket will no longer appear to customers on the public ticketing page, but staff can still sell it through the admin web pages and the Mobile Box Office app exactly like any other ticket.
Delivery Options
Ticket delivery controls how buyers receive their tickets after purchase. Options include digital e-tickets delivered by email, print-at-home tickets, and will-call pickup. The default is e-ticket delivery, which sends the ticket as part of the confirmation email. You can also view what a ticket looks like from the buyer's perspective and configure printed ticket options for events that require physical tickets.
Releasing Tickets
Releasing a ticket makes inventory available for sale. This is useful when you want to hold back a portion of your ticket inventory and release it in batches — for example, releasing additional tickets after an initial batch sells out, or holding tickets for a sponsor allocation before making the rest available to the public.
Editing Tickets
You can edit ticket categories, pricing, quantities, and sales times after the event is live. Changes take effect immediately.
To edit a ticket: go to your event's dashboard, find the Ticket Sales section, click Edit Tickets, then click the pencil icon next to the category or price level you want to change.
Be cautious when modifying tickets that already have sales — reducing quantity below the number already sold, or changing prices, can create confusion for buyers currently in the checkout process.
Inventory is shared within a category. All price levels inside a single category draw from the same pool of tickets. If you need separate counts for different ticket types (for example, 100 adult tickets and 50 child tickets that don't share inventory), create them as separate categories rather than as price levels in one category.
Floor plan events: for events with a floor plan, ticket quantities are controlled by the seats assigned in the plan, not by the category. To change quantities for a reserved event, edit the floor plan instead.
Fees
Ticket fees are applied automatically to each sale and include the Evvnt service fee and a credit card processing fee. As a ticket seller, you have one key decision: whether to absorb fees into your ticket price so buyers see a single all-in number, or let the system add fees on top of your set price. This is configured per ticket category. More info here: Understanding Ticket Fees
Absorbing Fees (Hiding Fees from the Buyer)
By default, fees display separately in the cart and are paid by the buyer on top of your ticket price. With Absorb Fees enabled in your ticket settings, the buyer pays exactly your listed price and you receive that amount minus the fees.
Example: on a $10 absorb-fees ticket, the buyer pays $10. Roughly $2.20 in fees is deducted, leaving about $7.80 in revenue to your organization. Set your absorb-fees ticket prices high enough to cover the fees and still hit your target revenue.
Additional Fees
Additional Fees can be configured by the site admins or by the ticket seller organization. This option lets organizations collect sales tax where required by state law. Once a fee is added by site admins, then the ticket seller has an option to enable it from their own settings to start applying it to sales. Additional fees are calculated on the net ticket price, before Evvnt service fees are applied.
Collecting non-sales-tax fees is available for sites and organizations. You can find these options in your account setting or for an individual event in the Advanced Settings at the bottom of the event edit page.
Additional Fees and Sales Tax
In your portal's Additional Fees settings, click + Add Additional Fee. Enter a name (this appears next to the sales tax subtotal on buyer receipts), then enter the rate as a number — 6.25 creates a 6.25% tax. Save, and the fee is added to the portal's Additional Fees list. If it doesn't appear right away, refresh the page.
Activating Additional Fees on an Organization
Open the organization list, click the organization to load its settings page, and expand the Fees card to see available additional fees. A few rules:
- Only portal users can toggle additional fees on or off — organization users cannot change these from their own org settings.
- New sales taxes are off by default for all existing and newly created organizations.
- Other portal fees are on by default for all existing and newly created organizations.