Overview

This article walks you through building an event listing from scratch — from entering your event details through to having tickets available for sale. Whether you're listing a community fundraiser, a concert, or a conference, the process follows the same core steps.

For a broader overview, see Getting Started Selling Tickets.

Setting Up Your Event Details

Every event starts with the basics:

• Event name — a clear, descriptive title for your event
• Date and time — when your event takes place (see Event Types and Formats for multi-day and recurring options)
• Location — where the event is held, or whether it's an online event
• Event type and category — classification fields that help buyers find your event

Writing Your Event Description

Your event description is what convinces visitors to buy tickets. A strong description covers what the event is, who it's for, what attendees can expect, and any important details like parking or age restrictions. Keep it scannable — use short paragraphs and highlight key information. A well-written description also improves your event's visibility in search engines.

Event Images

Events use up to four images that appear in different contexts across the ticketing site — on the event page, in event lists, and in promotional areas. Choose high-quality images that represent your event well. Each image slot has a specific purpose, so pay attention to the recommended dimensions and aspect ratios when uploading.

Adding Tickets

Once your event details are saved, you'll add tickets. At minimum, you need one Ticket Category with a name, price, and quantity. You can set when tickets go on sale and when sales end. For more advanced ticket configurations — tiered pricing, floor plans, promo codes — see Tickets, Pricing, and Promos.

Event Visibility

You control whether your event is public or private. Public and Unpublished is the default setting for any new events.

Published vs. Unpublished

The published toggle (next to the event title on your event dashboard) controls whether the event is live at all. Un-publishing instantly removes the event from public view and stops ticket sales while preserving all order and ticket data. Re-publishing brings it back.

Public vs. Private Events

A public event appears in your ticketing site's chronological event list, in the site calendar, and in internal search results. Anyone browsing the site can find it.

A private event is only accessible by direct link. It won't appear in lists, calendars, or search. Private events show a "crossed-out eye" indicator in your event list and on the event summary page so you can spot them at a glance.

Use private events for invite-only listings, draft promotions you're not ready to share publicly, or events you want to keep off the main site even after they're published.

Changing Visibility

To switch an event between public and private: open the event's Edit page, expand the Event Basics card, and select Public or Private. Scroll to the bottom and click Save to apply the change.

Going Live

Before launching ticket sales, review your event listing to make sure everything looks right — your description, images, ticket details, and pricing. Once you're satisfied, make the event public and share the link. The event page design is optimized to help buyers find the information they need and complete their purchase quickly.

Editing a Live Event

You can edit an event after it's live. Changes to the event name, description, images, and details take effect immediately. Be cautious when editing ticket configurations on a live event — changes to pricing or availability can affect buyers who are in the middle of purchasing.