Q: I posted 3 upgraded events and have gotten zero clicks on all three. Wondering if there's something I'm missing in the process. Thanks.
A: I see you upgraded your events a few days ago and your events are 4+ weeks away, I would ask that you check back in the next few weeks to see clicks being tracked. We find that clicks happen much more frequently during the week of your event, whereas the early post is still essential to your promotions' success.
Our system tracks clicks on the link showing on your event details page (see the "Get Tickets Now" button in image below). Clicks on this button are tracked by our analytics. Please note that these clicks do not represent the only benefits of having your event promoted in our system.
We do use clicks to try to judge the effectiveness of our online promotions. However, emphasis on this statistic may overlook the two major benefits of syndicating your event across our network of calendars:
Although a click is the ideal result, there are still many people that will know about your event because of the online promotion using our calendar system. We currently do not measure views or impressions for your event. However, people are browsing our calendar lists for things to do. This amounts to numerous views of your event title, image, date/time, location, and ticket price, most of which will occur in the few days or weeks before your event takes place. We are working to provide analytics for these views or impressions on our calendars to hopefully provide better insight into the success of any future promotions with us.
Another benefit of upgrading to a premium event in our system is to boost the search engine results. Events are time-dependent items on the internet and are not likely to be indexed by search engines before the event happens. This is why searching for an event may show results from last year's instance.
Our syndication product is designed to make sure Google's "spiders" index the text and links posted with your event, and having this on multiple event sites will help move it up the search results much more quickly than usual. This will help those that heard about your event to be able to quickly search the internet to find the links and info they need when they need it once your event is near.
This benefit can take 1-2 weeks to be realized in some cases, so it is important to post your event with as much lead time as possible, and we recommend posting at least 4 weeks in advance of your event for maximum benefit.
If you have any future events that you would like to give another try on our platform, we are able to provide a free credit if you feel that your current promotion did not get the full benefit of our syndication network this time. We can also review your future posts and make any recommendations for how you can boost your event's impressions before you use your next credit.