Email Q&A – Support

Q: What demographic are they opt ins?

A: There are a broad range of demographics collected. Evvnt Mail offers targeting by location (zipcode + Radius) and event category at this time

Q: Who are they? When & How long have they been opted in for? Where has the data come from? Is there any targeting in place or just generic local opt ins?

"...Our lists consist of information obtained through opt-in online surveys, e-subscriptions, e-registrations and our extensive network of permission-based websites. These sites are owned and/or managed by our team. We also have a data compliance team that ensures that our opt-in language is clear and conspicuous for our consumers to see when signing up for our marketing broadcasts.

Any data obtained is put through a thorough hygiene and validation process for deliverability using multiple 3rd party sources. We then use partner sourcing for data profiling, appending up to 400 available selects or demographic filters for precise targeting of an individual.

We always use best practices in regards to CAN-SPAM compliance. Our team is diligent with maintaining and updating our unsubscribe lists. We have a quality assurance process in our emailing team that verifies that all broadcasts has the correct sending on behalf of as well as the proper opt-out information required. Every record received also has the opt-in date, IP and source for compliance purposes. Our teams follow data security best practices to ensure all of our compliance steps are followed and there are no breaches...."

Q: Average success rate for OPENS? and Average success rate for CLICKS?

It is hard to generalize given the potential range of location and category, but Open and Click rates should be in line with industry benchmarks. These metrics will also be influences by the Title / Copy / Images in the email that is sent out - ensuring that users are following email marketing best practices will also help the performance metrics.

Q: Is there any city which converts better? i.e. Boston for us as we have more sites.

We are tracking email sends, opens and clicks - we do not track conversions as this happens on the site/platform that the customer is directing traffic to. Available audiences will vary based on location, urban v non urban locations and event category.

Q: Is there any specific Targeting when sending the email campaign?

Targeting is based on the category of the event (happens automatically) and the location. Customers have the ability to see the size of the potential audience using the slider in the Audience Selection step of Evvnt Mail interface, by increasing or decreasing the radius around the event location. Customers are able to access this tool for free, with no commitment to make a purchase.