Email Q&A

Q: How do I reach farther out beyond the area shown?

A: The visual of the map at checkout is an approximation. The system will reach out as far as needed to find the selected number of subscribers. Population density may not be taken into account properly when displaying the radius of the reach based on the number of subscribers. The reach we can promise is based on the number of subscribers selected.

Q: Why did the option to send an email disappear?

A: We require a 5 day lead time to schedule event emails. Without that time we will not be able to adequately review emails that have been scheduled. If your event is happening within the next 5 days, then you will no longer see the option to purchase the premium email.

Q: What demographic are the subscribers?

A: There are a broad range of demographics collected. Evvnt Mail offers targeting by location (zipcode + Radius) and event category at this time. The target zip code will be the zip code used for finding subscribers. If the size of the audience is large enough, then the system will expand the radius of the search and reach into neighboring zip codes to find more subscribers to send the email.

Q: Who are they? When & How long have they been opted in for? Where has the data come from? Is there any targeting in place or just generic local subscribers?

A; "...Our lists consist of information obtained through opt-in online surveys, e-subscriptions, e-registrations and our extensive network of permission-based websites. These sites are owned and/or managed by our team. We also have a data compliance team that ensures that our opt-in language is clear and conspicuous for our consumers to see when signing up for our marketing broadcasts.

Any data obtained is put through a thorough hygiene and validation process for deliverability using multiple 3rd party sources. We then use partner sourcing for data profiling, appending up to 400 available selects or demographic filters for precise targeting of an individual.

We always use best practices in regards to CAN-SPAM compliance. Our team is diligent with maintaining and updating our unsubscribe lists. We have a quality assurance process in our emailing team that verifies that all broadcasts has the correct sending on behalf of as well as the proper opt-out information required. Every record received also has the opt-in date, IP and source for compliance purposes. Our teams follow data security best practices to ensure all of our compliance steps are followed and there are no breaches...."

Q: Average success rate for OPENS? and Average success rate for CLICKS?

A; It is hard to generalize given the potential range of location and category, but Open and Click rates should be in line with industry benchmarks. These metrics will also be influences by the Title / Copy / Images in the email that is sent out - ensuring that users are following email marketing best practices will also help the performance metrics.

Q: Is there any city which converts better? i.e. Boston for us as we have more sites.

We are tracking email sends, opens and clicks - we do not track conversions as this happens on the site/platform that the customer is directing traffic to. Available audiences will vary based on location, urban v non urban locations and event category.

Q: Is there any specific Targeting when sending the email campaign? 

Targeting is based on the category of the event and the location. You will have the ability to see the size of the potential audience using the slider in the Audience Selection step of Evvnt Mail interface, which will increase or decrease the radius around the event location. The email program starts in the given zip code and looks for enough subscribers in that area with the given interests. If there are not enough subscribers in that zip code then the program starts to widen the search area into the neighboring zip codes.

Q: How do I send another email?

Our system allows one email to be sent per event. If you create another version of the event with a slightly different title then you can schedule an email for that new event.