Overview
The Evvnt platform provides reporting tools to help you track ticket sales, understand your audience, and manage your event's financial data. This article covers the reports available to ticket sellers and how to use them.
For a broader overview, see Managing Sales and Orders.
Event-Level Reports
Each event has its own set of reports accessible from the event's management area. Event-level reports include:
- Sales reports — ticket quantities sold, revenue by ticket category, and sales over time
- Customer reports — buyer information and attendee lists
- Payout reports — payout amounts and status for the specific event
Reports can be exported for your own records or for use in external tools.
Organization-Level Reports
Organization reports aggregate data across all your events, giving you a broader view of your ticket sales performance. These reports include summary data on total sales, revenue, and payout history across your full event portfolio.
Engagement Report
The Ticketed Event Engagement Report tracks how buyers interact with your event page — including page views, conversion rates, and traffic patterns. This data helps you understand how effectively your marketing is driving people to your ticket page and how many of those visitors complete a purchase.
Reporting Data Definitions
Reports use specific field names and data definitions. If you encounter a field you're not sure about — such as the difference between gross revenue and net revenue, or how refunds are reflected in totals — refer to the data definitions documentation for clarity on what each number represents.
Exporting Data
Most reports support data export for use outside the platform. Exports are useful for building your own spreadsheets, importing into accounting software, or creating custom attendee materials like printed name badges or rip tickets.
Merging Data Across Reports
Some reports contain different pieces of information about the same records. If you need data from two reports combined into one, you can merge them when both reports share a common key: a unique identifier present in both.
For example, Ticket ID works as a key for ticket data on different reports, and Customer ID works as a key for customer data on two reports. As long as the ID is unique and appears in both reports, you can use it to merge them.
Two reliable ways to do this in a spreadsheet tool (like Google Sheets):
- VLOOKUP — pulls matching data from another sheet based on the shared ID. See here for more info about how VLOOKUP works.
- INDEX/MATCH — a more flexible alternative that does the same thing. See here for more info about how INDEX/MATCH works.
To merge data, add both reports as separate sheets in one spreadsheet, then use either method to pull data from one sheet into a new column on the other.