LONDON, UK, November 13, 2013- London-based event marketing specialist evvnt has partnered with the Luminar Group to offer API integration for event marketers working across Luminar’s portfolio of nightlife brands.
The partnership allows event marketers working across 55 venues under the Luminar brand to upload their events to 40 targeted listing sites within evvnt’s Nightlife genre. This premium service integrates evvnt’s blueprint technology with Luminar’s back office service, Luminar Events. Event marketers working across brands including Cameo, Oceana, Liquid and more can upload event information to online platforms via evvnt, including Gumtree, Qype and Eventful with one click.
''Luminar Leisure’s club chain of 55 venues nationwide seemed an obvious match for evvnt and we are very excited to be working with Tim and his team to integrate our service into their back office enabling ‘one click’ event distribution and listing service” said Richard Green, CEO & Founder of evvnt. “The results of the UKCN pilot saw an estimated 303 hours (12.6 days) time saved across the group, 1820 live event listing and 5000+ app downloads from launch.”
“evvnt has proven to be a great tool to cascade event information across many referral and event sites,” said Tim Howard, Head of Marketing at Luminar. “We launched our UKCN app using evvnt to promote the 50-plus launch parties. On these nights, we saw a strong performance alongside a great level of digital coverage. It’s an excellent product that saves precious time for our venue managers.”
evvnt has reinvented the way event organisers around the globe find new customers, processing 10,000 events per month. Through one simple interface, organisers can distribute and publish events to 90+ targeted listing sites in one click. The evvnt platform creates events awareness and momentum in organic search, mobile and social streams via a customised network on listing sites and feeds, maximising exposure prior to any event.
The Luminar Group is the UK’s largest nightclub operator, with venues that range from Aberdeen to Plymouth. Luminar operates 55 nightclubs including brands such as Oceana, Liquid & Envy and Lava & Ignite. The company recently invested £1m converting its Bristol Oceana nightclub into the new PRYZM concept, with the second planned to open in Kingston upon Thames this November.
Check out our case study on our work with Luminar Leisure UKCN launch