How your report works

Here is a step by step breakdown of your event report, how it works and what you can expect to see. Once you are viewing your report you will see that it is made up of a number of sections. We have put together a simple guide for you to fully understand your report. Firstly let's start with what it looks like. 

 Overall Reach

  • Total number of sites - This represents the total number of sites that the event has been submitted to, this number is totally dependent on the category, location and the level of targeting required for the event.
  • Total number of sites live - This represents the number of actual live links we have been issued by the sites publishing the event. We believe all event sites should supply back a live link and we work very hard to educate publishers on the importance of supplying live links of the events we supply.
  • Total number of sites submitted - The site has not supplied a live link either because they have editorial controls or do not have the technical ability to supply a live link per event submitted. We also mark data submitted where we have supplied data to events data licensing companies who feed out events information to larger print an online publishers.

  • Total Unique Audience Site Reach - We work with event publishers to understand the consumer audience and specifically the site unique user volume that use the site, where the site declares the total monthly site uniques we include in the event report.
  • Total Local Uniques - We take a view that because your event is local, we should give you a better feel of the number of local event consumers that will potentially see your event - this figure is based estimated and based on roughly 1% of the total declared site traffic.
  • Mobile Apps - Where a publisher has a mobile app and your event will be published and seen via mobile event consumers we track and give you total mobile coverage by the number of unique mobile apps.

  • Natural Search - Event search on all 5 major search engines - We know how powerful it is to broadcast and publish an event on to a large network of event sites and we wanted to give you a way to see your event indexing. Here you can click and search your event on all 5 major search engines including Google. Additionally, you can select from which country you want the see your event search results.


  • Statistics - The amount of clicks generated on a certain time period.
  • Top referring domains - On the right side of the image below, you will see a pie chart showing you the percentage of clicks from different domains.

Publisher Breakdown

  • Site Name - We list all the sites we have submitted your event to.
  • Location - We list the location that the site serves ranging from global, national to local.
  • Site Reach (Estimated bases on site reach) - This is the total monthly unique user figures as declared by the site or Alexa.
  • Local Reach - This is an estimated figure to represent the local reach based on the sites total reach.
  • Mobile App - If the site has a Mobile App.
  • Status - Submitted to the site / Live link to the site.


We publish all our events based on a defined strategy around targeted, global, national, local and social reach and engagement.

Social Connect Buttons

Some sites we publish to are personal to you so we have built technical relationships to these sites to enable you to click and submit your event with ease. You can connect your social connect buttons for the publisher Eventful via your Publisher Breakdown on your report (shown above). Just click to connect!


  1. We send you a report within 24 hours of submission/approval
  2. We send a revised report after 72 hours
  3. We submit a report to you with updates all the way up to your event date.
  4. We also send you event education, tips and event marketing insights to help you with your event.

If you require further help with understanding how your report works then please get in touch with our Team!