Why Upgrade to Premium?
As we described in our article "The Problem in Event Marketing", events are constrained by time and place. Your events are only valid up to the date of the event, and the people you want to reach are near your event location.
We can send your event to dozens of local calendars based on your location, including local news media sites where people go to look for local information.
We also know that people use Google, but the information you post now may not be recognized quickly enough by search engines to find your event online. Since we will post your event to dozens of national and global events sites, Google will notice your event and rise it up to the top of the search results in record time.
How to Upgrade
Once you have submitted your event, you can log in and upgrade any event. Simply log in and head to the My Events section of your dashboard. Find your event and click "Upgrade to Premium". Follow the prompts through checkout and your event will be syndicated to the list of sites shown at checkout.
If you plan to promote several events, then consider purchasing a subscription. A subscription package will give you a set number of 'credits' that you can use to upgrade individual events. You can explore options by selecting "Add a Package" from your dashboard.