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Our clicks, referring domains & reporting

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Our clicks, referring domains & reporting

  • Updated

How do we track traffic?

Every event we promote is tracked with our click reporting. We do this to provide information about the traffic coming from our network of listing sites through to your URLs. To do this we take the URLs you submit and 'wrap' them with a tracked, short URL. Any click to one of our short URL registers with us before automatically forwarding on to your original URL. Our URLs appear in the format "https://go.evvnt.com/XXXXX-X" when published to our listing sites.

Technical note: The short URLs that we post are set as a 301 redirect. This means our URL is invisible to search engines, and the SEO indexing benefit remains with your URL.

Do we track impressions?

We currently do not measure views or impressions for your event. People are browsing our calendar lists for things to do. This amounts to numerous views of your event title, image, date/time, location, and ticket price, most of which will occur in the few days or weeks before your event takes place. Although a click is the ideal result, there are still many people that will know about your event because of the online promotion using our calendar system. We are working to provide analytics for these views or impressions on our calendars to hopefully provide better insight into the success of any future promotions with us.
 

How do we report on traffic?

From your individual event reports and your dashboard you are able to monitor analytics on the click traffic we generate. Our data shows a timeline of clicks to each of your URLs, along with a breakdown of the sources of that traffic.
 
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Why do I see 'Untrackable' in my referrals chart?

When reviewing your analytics, it's possible that some traffic will display as 'Untrackable'. This means that when a potential attendee has clicked on one of your links we've been unable to register the referral URL from them.

There are a few possible reasons why we may not be able to detect the referrer, the most common are:

  • The visitor's browser security settings prevent referring data to be passed
  • The visitor originated from an email
  • The visitor copy & pasted the URL into a new tab or window
  • The visitor is using Internet Explorer and opened the URL in another tab
  • The visitor clicked on a saved/bookmarked link

We're working hard to reduce the amount of 'Untrackable' referrals as we like to give as much transparency about your event audiences as possible.

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